Research on the Cultivation Path of Innovative and Entrepreneurial Talents in E-commerce Courses under the Background of the Digital Economy
Abstract
The digital economy, supported by advanced technologies such as cloud computing, artificial intelligence, big data, and new media, has driven unprecedented changes in talent demand across all industries. Particularly in the e-commerce sector, the job responsibilities and skill requirements of practitioners have undergone significant changes. This necessitates corresponding adjustments in e-commerce course teaching to cultivate outstanding, innovative, and entrepreneurial talents, thereby providing sustained impetus for the development of the industry. Therefore, starting from the background of the digital economy, the author explores the problems existing in the cultivation of innovative and entrepreneurial e-commerce talents in colleges and universities, such as the mismatch between talent cultivation and the demand for innovative and entrepreneurial talents, the single subject participating in the cultivation of innovative and entrepreneurial talents, and the lag in the construction of the teaching team. Corresponding improvement paths are proposed to promote the high-quality development of e-commerce course teaching.
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