Create a Local Food Card and Tell a “Tasteful” China Story: Take Hainan Qing Bu Liang as an Example
Abstract
This paper focuses on Hainan Qing Bu Liang, delving into how to create a distinctive local culinary brand and tell the “flavorful” China story. Through research on the historical origins, ingredient characteristics, production techniques, cultural connotations, and market promotion of Hainan Qing Bu Liang, this study reveals its unique charm and value. The findings indicate that Hainan Qing Bu Liang, with its abundant ingredients, distinctive production methods, and profound cultural heritage, possesses the potential to become a highly influential regional culinary brand. By innovating marketing strategies, strengthening brand building, and promoting cultural dissemination, Hainan Qing Bu Liang can better reach the national market and even the global stage, effectively telling China’s culinary stories and spreading its excellent food culture.
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