Research on Development Strategies of Anhui Papermaking Craft in the Era of Image Economy

Han Peng; Sharul Azim Sharudin

doi:10.26689/ssr.v6i9.8183

Han Peng City University, Menara CITY-U, Petaling Jaya 46100, Selangor, Kuala Lumpur, Malaysia
Sharul Azim Sharudin City University, Menara CITY-U, Petaling Jaya 46100, Selangor, Kuala Lumpur, Malaysia

DOI: https://doi.org/10.26689/ssr.v6i9.8183

Keywords: Anhui papermaking craft, Image economy, Creative design, Traditional craft, Cross-disciplinary integration, Development strategies

Abstract

This paper analyzes the challenges and opportunities faced by Anhui papermaking craft in the era of the image economy and explores the strategies for cross-disciplinary integration of creative imagery with paper craft. By conducting in-depth research on the protection and inheritance of papermaking craft, innovative design and image fusion, market expansion and brand promotion, digital production and technological innovation, as well as the integration of cultural industries, this paper puts forward strategies and suggestions to promote the sustainable development of Anhui papermaking craft in the era of the image economy.

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