In recent years, China has made remarkable achievements in ecological civilization construction, which have fully demonstrated the new look of ecological progress in the new era and created strong conditions for enhancing China’s ecological image on the international stage. From an intercultural perspective, it is imperative to carry out the external publicity translation of ecotourism texts. By virtue of such translation, we can promote the exchange and integration of different cultures, enable more people to appreciate the ecological environment and abundant tourism resources in various regions, and achieve intercultural interaction and communication. In view of this, this study explores the strategies for the external publicity translation of ecotourism texts from an intercultural perspective. It aims to expand the audience scope of ecotourism, attract more international tourists, and contribute to the vigorous development of the tourism industry and sustained economic growth.