ARTICLE
31 December 2025
Research on the Driving Factors of China’s Silver Hair Economy Scale Growth
Xi Chen Weiwei Ji Haiyan Wang Xingmin Zhu Zhixiong Wang Masayuki Endo
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1 Graduate School of Medicine, Division of Health Sciences, Osaka University, 1-7 Yamadaoka, Suita 565-0871, Japan; College of Health Management, Shanghai Jian Qiao University, Shanghai 200135, China,
2 Graduate School of Medicine, Division of Health Sciences, Osaka University, 1-7 Yamadaoka, Suita 565-0871, Japan; Ma’anshan University, Ma’anshan 243000, Anhui, China,
3 College of Health Management, Shanghai Jian Qiao University, Shanghai 200135, China,
4 Graduate School of Medicine, Division of Health Sciences, Osaka University, 1-7 Yamadaoka, Suita 565-0871, Japan,
© 2025 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
Abstract

Against the backdrop of accelerating population aging in China, the silver economy has become a new strong driving force for the development of the national economy. The silver economy refers to the economic consumption ability of people aged 60 and above. This study uses theoretical analysis methods to investigate and study the “silver hair industry” (elderly consumption industry) in China, exploring the internal mechanisms of the development of China’s silver hair industry from the perspectives of population, policies, demand, and supply. Research has found that the number of elderly people (≥60 years old) is a favorable consumer base for industry development. Government policy orientation is a systematic guarantee for the development of industries. Market demand is to enhance and drive industry development, and provide strong support for industry development. The combined effect of four factors can increase the market size of the silver hair industry from less than 2 trillion yuan to over 7 trillion yuan. This conclusion will provide a necessary basis for the high-quality development of China’s “silver economy.”

References
Sun Y, Lin L, Li B, 2024, Developing the Silver Hair Economy, Emphasizing Elderly Consumption, Caring for the Quality of Life of the Elderly. Elderly Education (Elderly University), (05): 15–18.
Du P, 2024, Three Suggestions for Developing the Silver Hair Economy. Innovation World Weekly, (08): 21.
Zhejiang Development Planning Research Institute Research Group, 2024, Suggestions for Promoting Effective Participation of Business Entities in the Development of Silver Hair Economy: Insights from the Survey of Leading Silver Hair Enterprises in the Province. Zhejiang Economy, (07): 21–23.
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