This article focuses on traffic safety management during the reconstruction and expansion of highways, with the research objective of understanding traffic safety management issues and exploring more effective traffic safety management measures. The research employs practical observation and logical analysis as research methods. Firstly, it elaborates on the connotation of traffic safety management during the reconstruction and expansion of highways, analyzes its key points, and affirms its management value from different perspectives. It provides a detailed analysis of issues such as the weak foundation of traffic safety management systems and the inadequacy of comprehensive traffic safety management, and interprets the restrictive impact of related issues. Based on the manifestation of relevant issues, strategies such as strengthening the institutional foundation of traffic safety management and constructing a comprehensive traffic safety management system are proposed, aiming to provide traffic safety management references for relevant enterprises.