ARTICLE
31 August 2026

Practice and Exploration of Blended Teaching Mode for Cross‑Border E‑Commerce Based on Digital Technology

Ming Zhang1
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1 Yangtze University College of Arts and Sciences, Jingzhou 434023, Hubei, China
JCER 2026 , 10(8), 315–320; https://doi.org/10.26689/JCER.v10i8.15214
© 2026 by the Author(s). Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

Taking the course Cross‑Border E‑Commerce for Business English majors at Yangtze University College of Arts and Sciences as an example and adopting project‑based teaching as the theoretical foundation, this study implements online‑offline blended teaching centered on the product‑release project with two digital platforms, namely Zhongyu Wisdom Platform and Yixue Cloud Platform, and constructs a diversified formative evaluation system. Teaching practice indicates that blended teaching supported by digital platforms can integrate language training with cross‑border e‑commerce practical operations. Students obtain satisfactory overall learning outcomes, and their professional practical capabilities and teamwork competence are effectively improved. This research can offer references for the teaching reform of similar courses.

Keywords
Educational digitalization
Project‑based teaching
Cross‑Border E‑Commerce
Blended teaching
Funding
Hubei Provincial Department of Education Philosophy and Social Sciences Research Project: Research on the Talent Cultivation Path of Cross-border E-commerce under the “1+X Certificate” System (Project No.: 24G040)
References

[1] Xu XZ, 2006, Theoretical Research on English Education for Chinese Higher Vocational Colleges, Shanghai: Shanghai Foreign Language Education Press.

[2] Jiang Q, 2015, Research on Cross‑border E‑commerce Course Teaching Based on Project‑based Teaching. Market Modernization, (17): 71.

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