Focusing on the reform of talent training under the background of the integration of production and education in vocational education, this paper takes Xinjiang Vocational College of Physical Education as the research object. Based on the field survey data of 36 enterprises and public institutions in Urumqi and Kashgar regions from May to June 2023, it systematically analyzes the demand characteristics, ability requirements of employers for sports professionals, and their feedback on current training programs. The research finds that employers have a strong demand for talent in sports training and physical education, and generally attach importance to professional skills and comprehensive quality, but they believe that graduates need pre-job training to be competent for the positions. Most units recognize the existing curriculum structure and support school-enterprise cooperation. Accordingly, this paper proposes that we should take moral education as the fundamental, optimize professional positioning, reconstruct the modular curriculum system, strengthen practical teaching and the integration of “courses, certificates, competitions, and posts,” deepen the coordination of production and education, and build a new employment-oriented training mechanism for high-quality sports technical and skilled talents.