This empirical study examines the integration of medical and elderly care services in Guangyuan City through stratified random sampling, targeting 283 eligible residents aged 60+ from three representative integrated institutions. The research employed a self-designed questionnaire titled “Humanistic Care Experience and Demand Influencing Factors” to collect subjective perceptions regarding basic care, psychological support, health education, and social interaction using a Likert five-point scale. Descriptive statistics, one-way ANOVA, and multiple regression modeling were conducted with SPSS 25.0 software. Results indicated that overall humanistic care experience scores were moderately high, with the “caregiving” dimension scoring highest and “psychological/social support” the lowest. Analysis revealed significant correlations between educational attainment, income, self-reported health status, and family support frequency (P < 0.001), particularly among seniors with higher education, better health, and stronger family support. While integrated care facilities provide relatively comprehensive basic care, they should focus on addressing gaps in humanistic services, especially providing targeted support for groups with “low education, low income, poor health, and lack of family support.”