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Volume 4,Issue 5

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26 May 2026

Research on the Application of Big Data Technology in Enterprise Business Decision Management

Tengda You1*
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1 Wuhan University of Science and Technology, Hubei 430081, Wuhan, China
LNE 2026 , 4(5), 72–78; https://doi.org/10.26689/LNE.v4i5.15052
© 2026 by the Author. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

With the rapid development of the digital economy, big data technology has become a key support for enterprises to improve their management and operation levels. Enterprises continuously accumulate massive data in various aspects such as production, marketing, supply chain management, customer service, and strategic planning, providing rich information sources for scientific decision-making. By collecting, storing, analyzing, and mining data, managers can have a clearer understanding of market dynamics, make correct judgments on business risks, and predict future trends, thereby improving the efficiency of resource allocation and the level of business management. Currently, the application of big data technology in enterprise business decision-making is becoming increasingly deep, but there are still problems such as an incomplete data governance system, inconsistent data quality, a lack of professional talents, and data security risks, which restrict the maximization of the value of the technology. This article, based on the development background of enterprise digital transformation, analyzes the application value of big data technology in business decision management, discusses the current application status and existing problems, and proposes practical paths such as improving data governance, optimizing decision-making mechanisms, strengthening talent cultivation, and promoting digital integration, in order to provide references for enterprises to enhance their scientific decision-making capabilities and achieve high-quality development.

Keywords
Big data technology
Enterprise management
Business decision-making
Digital transformation
Data governance
References

[1] Zhang R, 2025, Research on the Mechanism of the Impact of Big Data Analysis Capability on Enterprise Performance. Modern Business, (24): 115–118.

[2] Wang YP, 2025, Research on the Problems and Countermeasures of Enterprise Cost Management in the Context of Big Data. Sales and Market, (36): 76–78.

[3] Li XL, 2025, Research on the Optimization of Enterprise Financial Decision Making Based on New Quality Productivity. Modern Commercialization, (24): 183–185.

[4] Zhu H, 2025, Innovative Practice of Enterprise Financial Budget Management in the Context of Big Data. Today’s Wealth, (24): 133–135.

[5] Wang ZH, 2025, Analysis of the Application of Financial Sharing in Enterprise Financial Management. Financial Guest, (12): 114–116.

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