Observation on the Expression of Regional Culture in Packaging Design

At present, regional culture has become the preference for many modern local brand packaging to accentuate design elements. This paper briefly introduces the concept of regional culture, linking it with Pu’er tea packaging designs, analyzes and probes into the value and significance of regional culture expression in packaging designs.

References

Lu F, Wen P, 2021, On the expression of regional culture in packaging design. Textile Industry and Technology, 50(2): 99-100.

Wang SH, Cheng ZX, Yu Q, et al., 2021, Analysis on packaging design of cultural and creative products of “Suyuan love talk” – visual abstraction and expression of regional culture. Green Packaging, (2): 65-9.

Wang AT, 2021, Research on the application of regional cultural elements in packaging design. Hunan Packaging, 36(1): 40-2.

Bai Y, 2013, Research on the application of regional cultural characteristics in the packaging design of Pu’er tea. Kunming University of Science and Technology.

Hu L, Yao A, Yue X, 2021, The application of local cultural symbols in the packaging design of local products – taking Guangdong characteristic packaging as an example. Green Packaging, (3): 74-6.

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