ARTICLE
Volume 9,Issue 8
8 April 2022
The Diversification Strategy of Securities Firms in China from the Perspective of Enterprise Operational Sustainability
Haiyan Yang ,
Xinyu He ,
Xiaoyu Li
Show Less
1
School of Economics and Management, North China Electric Power University, Beijing 102206, China,
2
School of Economics and Management, North China Electric Power University, Beijing 102206, China,
3
School of Economics and Management, North China Electric Power University, Beijing 102206, China,
PBES 2022 , 5(2), 12–18;
https://doi.org/10.26689/pbes.v5i2.3787
Abstract
With the intensified competition in the capital market, the continuous development of internet finance, and the gradual loosening of market regulation, the profit pressure on securities firms relying on traditional business is increasing. In order to seek new profit growth points, many securities firms have ventured into business diversification, but with varying results. From the perspective of enterprise operational sustainability, econometric methods are used to explore the relationship between the diversification and business performance of securities firms in China, putting forward diversification strategies suitable for these firms.
References
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