The Rural Revitalization Investment Fund serves as a crucial financial instrument for advancing rural revitalization and promoting common prosperity. It aims to address financing and land-use challenges faced by rural industries through financial support while fostering coordinated industrial development. The fund primarily operates through equity direct investment and the “mother fund + direct investment” model, with an increasing emphasis on combining government guidance with social capital participation. However, challenges persist, including a shortage of professional talent, insufficient institutional innovation, and weak industrial foundations in rural areas. To enhance the fund’s effectiveness, it is recommended to strengthen professional team management, clearly define its strategic positioning, implement strict supervision, innovate operational mechanisms, and prioritize environmental and social responsibility. These measures will ensure that the fund contributes to rural revitalization while promoting sustainable development and common prosperity.