ARTICLE
Volume 9,Issue 8
15 December 2025
An Exploration of Influencing Factors on the Consumption of Organic Agricultural Products for Family Dining Tables under the O2O Model
Hong Wu ,
Guojing Cai
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1
Department of E-Commerce, Hankou University, Wuhan, 430212, China,
PBES 2025 , 8(7), 1–7;
https://doi.org/10.26689/pbes.v8i7.13124
Abstract
Based on the O2O model, this study focuses on the current situation of organic agricultural product consumption for family dining tables. Through the analysis of consumers’ behavioral characteristics, it is found that health awareness, environmental awareness, price sensitivity, brand awareness and organic agricultural product awareness are the main influencing factors. This provides important references for organic agricultural product manufacturers to optimize strategies and meet consumer needs, and helps to promote the development of the organic agricultural product market under the O2O model.
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