Under the Chinese-style modernisation, the innovative quality productivity as a driving engine is an important focus point for the promotion of high-quality tourism development. In the evolutionary process of productivity development, the reality of productivity development promotes the emergence of festivals, and influences the change of travel patterns until contemporary festivals become a form of tourism, which is the historical context of the innovative quality productivity-enabled festivals tourism. In terms of intrinsic motivation, festivals have become an effective carrier for the construction of new relationships between people, nature and society driven by the Innovative quality of productivity. On the logical framework, the innovative quality productivity empowers the high-quality development of festival tourism, mainly relying on the optimal combination of the three major elements of the innovative quality producers, means of production and production objects, and with science and technology, culture and policy as the three major strategic support, through the scientific and technological “empowerment” and festival “enablement” combination, to promote the development of festival tourism, and to promote the development of festival tourism. Through the combination of science and technology “empowerment” and festivals “enabling”, it promotes the innovation and integration of the industrial chain, and facilitates the development of the new and old productive forces in accordance with local conditions and synergistic progress.