In the current era of rapid digital technology iteration, the digital economy has become the core driving force for global economic growth. The deep integration of technologies such as big data and artificial intelligence (AI) with the real economy has reshaped the development environment and competitive landscape of enterprises. China is vigorously promoting the construction of a digital China, and digital transformation has become the only way for enterprises to achieve high-quality development. Traditional enterprise economic management models have become difficult to adapt to the development needs of the digital era, facing many challenges such as low management efficiency and delayed decision-making. Against this backdrop, innovation and optimization of enterprise economic management are particularly urgent. Based on the development trend of the digital economy, this paper analyzes the new situation faced by enterprise economic management, explores the core impact of the digital economy on enterprise economic management, explores paths for management innovation, and proposes targeted development strategies. It provides theoretical reference and practical guidance for enterprises to rely on digitalization to enhance their core competitiveness, helping enterprises achieve sustainable development in the wave of digitalization.