“Investing in people” is an important strategic orientation for advancing high-quality development in the new era and provides a new educational rationale for innovation in moral education in higher education ^[1]. At present, moral education in universities continues to face practical challenges, including short-term educational perspectives, imbalances in resource provision, and inadequate long-term support mechanisms. Guided by the principle of “investing in people,” universities should update their educational philosophies, optimize resource allocation, and strengthen collaborative support mechanisms. These measures can enhance the effectiveness of moral education and promote the comprehensive development of young people’s moral character and overall competencies.