ARTICLE
31 August 2026

Brand Value Reconstruction and Cultural Tourism Development Path of Intangible Cultural Heritage Black Tea from “Her Narrative”: Based on Field Research of Lingshan Black Tea in Qinzhou

Xinyuan Wei1
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1 Guangxi Vocational Normal University, Nanning 530007, Guangxi, China
PBES 2026 , 9(8), 51–57; https://doi.org/10.18063/PBES.v9i8.15142
© 2026 by the Author(s). Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

The Pinglu Canal is soon to open, bringing a historic opportunity for intangible cultural heritage along the route to spread across regions and build stronger brands. The Lingshan Black Tea is an intangible cultural heritage product of Qinzhou that was primarily passed on to successive generations by women. However, in the conventional stories of tea culture created by men, these women inheritors have been ignored over the years. The paper examines the problem of gender bias and underestimation of the value of storytelling in modern tea brands based on intensive interviews and study of female lineages and expertise in crafting Lingshan black tea. It suggests a value reconstruction approach that focuses on female stories. Integrating tea culture, female heritage, as well as canal tourism will allow us to find new means of combining cultural heritage of the intangible type with cultural tourism, and use the connectivity of the Pinglu Canal with the Guangdong-Hong Kong-Macao Greater Bay Area. The conversion of the heritage and experience of female artisans into brand storytelling products can aid in increasing the market recognition and cultural worth of Lingshan Black Tea. It also provides a working solution to the problem of gender in regard to intangible cultural heritage on the canal, allowing such treasures not only to be seen, but also re-valued.

Keywords
Her narrative
Lingshan black tea
Cultural and tourism integration
Pinglu Canal
Funding
2025 National College Student Innovation and Entrepreneurship Training Program Project “Keep Traveling—Promoter of Integrated Tourism Routes in Guangxi” (Project Number: 202514684011X)
References

[1] Wu Q, Pang Y, Guo C, et al., 2022, Analysis of Physicochemical Properties and Aroma Components of Red Camellia sinensis in the Guiqing Population of Lingshan County. Food Safety Guide, (22): 81–86.

[2] Wang H, 2011, The Dual Transgression of Soul and Body: An Analysis of Feminist Works such as “Her Narrative: On Modern Women Writers.” Journal of Hainan Normal University (Social Sciences Edition), 24(2): 46–51.

[3] Ma Y, 2026, Synergistic Development of Dongpo Camellia sinensis Culture and Local Camellia sinensis Industry under the Integration of Culture and Tourism. Fujian Tea, 48(4): 91–93.

[4] Mo Z, Lin J, Hu H, 2026, Case Analysis and Practical Exploration of the Integrated Development of Camellia sinensis Culture and Tourism: A Case Study of Guangxi. Central Plains Culture and Tourism, (5): 65–67.

[5] Yu N, 2026, Research on the Collaborative Development Path of Cultural Tourism in the Pinglu Canal Cultural Corridor. Journal of Beibu Gulf University, 41(1): 42–51.

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