Penetration of Mazu Cultural Values into the Governance of Chinese Family Businesses
Mazu culture shapes how family firms in Fujian, Chaoshan, and Southeast Asia handle governance. Between March and August 2024, our team carried out fieldwork at six firms in these regions. Using a multiple-case method, we traced how Mazu values enter business structures through three channels: ethical internalization, institutional embedding, and network diffusion. Generational shifts turn Mazu belief from a personal moral restraint into a cultural symbol.
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