At the end of March 2021, some international brands and international organizations boycotted Xinjiang cotton and related products in their commercial activities, which aroused great indignation among people from all walks of life in China, and people had come forward to stand up for Xinjiang as well as Xinjiang cotton. This paper lays emphasis on the response of Chinese people to the Xinjiang cotton incident and commits to analyze what and how the fantasy themes are able to achieve with regards to the creation of rhetorical visions within contexts of symbolic convergence theory.