ARTICLE
27 September 2024
Research on Development Strategies of Anhui Papermaking Craft in the Era of Image Economy
Han Peng Sharul Azim Sharudin
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1 City University, Menara CITY-U, Petaling Jaya 46100, Selangor, Kuala Lumpur, Malaysia,
ssr 2024 , 6(9), 48–53; https://doi.org/10.26689/ssr.v6i9.8183
Abstract

This paper analyzes the challenges and opportunities faced by Anhui papermaking craft in the era of the image economy and explores the strategies for cross-disciplinary integration of creative imagery with paper craft. By conducting in-depth research on the protection and inheritance of papermaking craft, innovative design and image fusion, market expansion and brand promotion, digital production and technological innovation, as well as the integration of cultural industries, this paper puts forward strategies and suggestions to promote the sustainable development of Anhui papermaking craft in the era of the image economy.

References
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Huang JJ, 2018, Visual Culture of the Era of Reading Images and Its Social Impact. Silk Road, 2018(2): 25.
Shi X, 2023, Empowering Intangible Cultural Heritage Innovation and Development with Digital Technology. China Social Sciences, 2023(5): 38
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