Against the backdrop of the rural revitalization strategy, the importance of rural e-commerce logistics has become increasingly prominent. Relying on its superior geographical location, rich characteristic resources, and government policy support, Gaoxian County in Yibin has unique advantages in the development of rural e-commerce logistics. However, the rural e-commerce logistics in Gaoxian County still face problems such as imperfect infrastructure, high logistics distribution costs, low informatization level, and a shortage of professional talents. By analyzing the current situation and problems of rural e-commerce logistics in Gaoxian County, this paper puts forward optimization countermeasures such as improving infrastructure construction, promoting the application of intelligent technologies, and strengthening the professional talent cultivation mechanism, with the aim of providing references for the high-quality development of rural e-commerce logistics in Gaoxian County.