ARTICLE
Volume 8,Issue 8
3 April 2025
An Empirical Study on the Influencing Factors of Short Videos in New Mainstream Media Constructing National Image
Xiaoxiao Du
Show Less
1
Television Academy, Communication University of China, Beijing 100024, China,
ssr 2025 , 7(3), 148–153;
https://doi.org/10.26689/ssr.v7i3.10059
Abstract
This paper applies the rooting theory to study and analyze how the short video “China Mosaic” constructs the national image on Facebook. Through three levels of coding: open coding, spindle coding, and selective coding, it summaries the communication influencing factors of the short video in constructing and presenting the national image from five dimensions, such as politics, economy, culture, natural environment, society, with a view to providing reference samples for the mainstream media in constructing the national image.
References
Zhang LY, 2018, The Application of User Thinking in External Communication: A Case Study of “China Three Minutes”, An English Current Affairs Review Program on China Network. Modern Audiovisual, 2018(1): 77–80.
Deng GF, Zhang CC, 2017, Analysis on the Effect of a Typical Case of International Dissemination of Socialist Core Values: A Case Study of China Mosaic on Facebook Account. Social Sciences of Guangxi, 2017(11): 30–33.
Wang YS, 2018, Telling Chinese Stories Well: A Study on the National Image Construction of “China 3 Minutes”. News Research Guide, 2018(19): 72–74.
Zhang S, 2022, Research on Chinese Image Communication in Short Video “China Mosaic”, thesis, Zhengzhou University.
Wang L, 2020, How to Tell Chinese Stories Well in Self-made Video Network Programs: A Case Study of “Three Minutes in China”. Media, 2020(17): 60–61.
Meng XC, 2025, Study on Semiotics of Short Video Program “China Three Minutes”, thesis, Lanzhou University, 1–6.
Liao PX, 2022, On the Overseas Dissemination of Chinese Stories from Three Minutes of China, thesis, Southwest University of Science and Technology.
Han X, 2020, Research on International Communication Strategy of Current Affairs Commentary Programs in China under the Background of Internet, thesis, Liaoning University.
Wu GH, 2021, Research on the Communication Strategy of External Communication Short Video Programs: A Case Study of “Three Minutes in China”. News Culture Construction, 2021(21): 91–92.
Liu JN, He H, 2006, China’s Image by International View: China’s Image by International
View: Current Situation and Countermeasures. Communication University of China Press, Beijing.
Share
Back to top
Bio-Byword Scientific Publishing Pty. Ltd.
We are committed to supporting the scientific community by publishing impactful research and fostering effective communication among scientists. We continuously seek ways to accelerate scientific progress while upholding transparency and open dialogue. Our goal is to make knowledge freely and barrier‑free accessible to all.
Contact us: info@bbwpublisher.com
Level 10, 50 Clarence Street Sydney, NSW 2000 Australia