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Volume 8,Issue 8

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17 September 2025
Research on the Evaluation of Cultural Service Quality of the Ecosystem in Qu County Congren Valley Forest Park Based on Social Media Data
Yan Tan ,  Xi Zhang ,  Shuai Huang
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1 School of Management, Chongqing University of Science and Technology, Chongqing 401331, China,
2 Chongqing University of Posts and Telecommunications, Chongqing 400065, China,
ssr 2025 , 7(8), 161–171; https://doi.org/10.26689/ssr.v7i8.11977
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Abstract

This study focuses on the Qu County Congren Valley Forest Park and constructs a quality evaluation system for ecosystem cultural services (CES) based on social media data. Through the octopus collector to capture the text of Ctrip.com’s travelogue, combined with ROST CM6 for word frequency analysis and emotional propensity analysis, NVivo 12.2 to carry out qualitative coding, through quantitative analysis of the emotional tendencies and theme distribution in tourist reviews, the current service problems, such as homogeneity, lack of innovation, and aging facilities, are revealed. The optimization strategies, such as differentiated content development, immersive experience design, and facility upgrades, are proposed, aiming to provide data support and decision-making reference for the comprehensive improvement of CES service quality.

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