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Volume 8,Issue 8

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9 September 2025
An Investigation and Analysis of Linguistic Landscape in Wufu Town, Wuyishan City
Jiaqi Chen ,  Wei Wei
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1 College of Humanities and Teacher Education, Wuyi University, Fujian 354300, China,
ssr 2025 , 7(9), 29–42; https://doi.org/10.26689/ssr.v7i9.12211
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Abstract

As a renowned historical and cultural town in Fujian Province, Wufu Town is experiencing vigorous development in its cultural tourism industry, thanks to the implementation of the rural revitalization strategy. Besides performing the basic function of information transmission, the linguistic landscape of Wufu Town carries rich historical and cultural connotations. It also reflects the construction progress and development trend of Wuyi Mountain’s cultural tourism industry. Through field research, including photographing, recording, and interviewing the linguistic landscape of Wufu Town, combined with quantitative and qualitative analysis of the survey results, it can be found that there are issues such as irregular use of language and script, inaccurate translation codes, and untimely repairs of damaged or obscured linguistic landscapes in Wufu Town. By analyzing the causes of related problems, the author provides feasible suggestions from three perspectives: language and literacy accomplishment, linguistic landscape serviceability, and local cultural heritage protection. These aim to improve local linguistic landscape management, enabling the historical charm of Wufu Town to integrate more closely with modern development.

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