Universities play a pivotal role in fostering Chinese national community consciousness. The utilization of sports intangible cultural heritage to promote the development of united front education in universities has emerged as a critical issue in the field of educational united front work in the contemporary era. This study offers a systematic analysis of the intrinsic mechanisms by which sports intangible cultural heritage contributes to cultivating Chinese national community consciousness within university settings. It underscores the significant role of sports intangible cultural heritage in enhancing cultural identity, evoking emotional resonance, and nurturing a spirit of unity and cooperation. Additionally, the study suggests practical approaches in areas such as curriculum design, campus cultural activities, and faculty development, providing theoretical insights for local universities to further their efforts in advancing united front education.