Under the background of cultural-tourism integration becoming the core strategy for national cultural and tourism development, the in-depth exploration of regional cultural elements and the development of cultural and creative products are key pathways to promote the upgrading of characteristic cultural and tourism industries. Taking Xinjiang’s Tuyugou as the research object, this paper analyzes the existing problems in its current cultural and creative development and proposes targeted development strategies, aiming to provide theoretical support and practical references for the high-quality development of Tuyugou’s cultural and tourism industry, while enriching the research system of regional cultural and creative development in ethnic minority areas under the perspective of cultural-tourism integration.