Research on the Coupling Mechanism of Variety IP Empowering County Economy

The county economy is an important carrier of rural revitalization. As a traffic portal and cultural carrier, variety IP provides new momentum for the upgrading of county industries. Taking Believe in the Land 3 as an example, this study analyzes the coupling mechanism, influencing factors, promotion paths, and replicable models between variety IP and county economy, reveals the action path of “IP empowerment-industry collaboration-space reconstruction”, and explores a replicable integrated model of “variety + rural cultural tourism + e-commerce.”

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