Digital technology has provided a new impetus for the innovative development of red tourism. Liaoning Province boasts a distinctive “Six Red Sites” brand system with abundant cultural resources, yet faces common challenges at the prefectural level, including insufficient brand recognition, homogenized visitor experiences, and limited appeal to younger demographics. Using Dalian as a case study, this paper explores how virtual reality (VR), augmented reality (AR), and generative artificial intelligence (AIGC) can systematically empower the revitalization and upgrading of red tourism brands, focusing on four key dimensions: virtual IP creation, immersive narrative reconstruction, integrated product development, and smart marketing strategies. The research concludes that the core of technological empowerment lies in transforming red culture from mere historical documentation into contemporary immersive experiences, offering forward-looking yet actionable solutions for high-quality red tourism development in Liaoning and similar regions.