A Case Study of Public Relations – Based on Haidilao’s Successful Response to Emergencies

Jiaxuan  Xu

doi:10.26689/pbes.v4i4.2433

Jiaxuan Xu Jiangnan University, Wuxi 214000, Jiangsu Province, China

DOI: https://doi.org/10.26689/pbes.v4i4.2433

Keywords: Haidilao, Public, Media

Abstract

This article analyzes Haidilao’s successful response to emergencies and concludes that in the event of a public relations crisis, it is important for enterprises to emphasize on timeliness and have a quick response strategy, correctly identify and respond to questions raised by the public, as well as to make full use of the new media environment.

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