Proceedings of Business and Economic Studies

Articles

• The Concept of Stablecoins and Their Future Prospects

  Hongfei Jiao

  1-10

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• A Study on the Rail Transit Economic Field and Its Interactive Development Relationship with Cities from the Temporal-Spatial Perspective

  Xiaorong Wang

  11-19

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• From Homo Economicus to the Rational Practitioner: Reconstructing Rational Choice Through Inner Cultivation in Journey to the West

  Huimin Li, Tiechen Qi

  20-25

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• Cultural Homogenization in Ethnic Minority Heritage Tourism: Responses from Xijiang Qianhu Miao Village

  Yusha Zhong, Zhihong Tian

  26-31

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• An Analysis of the Bidirectional Shaping Mechanism Between Short-Video Algorithms and Film Narrative Driven by the Attention Economy

  Zhaoyang Dong, Shibo Zhang

  32-38

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• Construction of a Marketing System for Leveled Mathematics Readers from a User-Oriented Perspective: A Strategy Optimization Study Based on the 4V Marketing Model

  Zhaoyong Ouyang, Guanlin Liu

  39-44

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• Surpassing the Silence of the DSM: Discussion on the Digital Trade Dispute Resolution Path for China and the Global South Countries under the Paralysis of the WTO Appellate Body

  Xuehao Yu

  45-53

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• Bitcoin’s Weekend Effect: Returns, Volatility, and Volume (2014–2024)

  Zhe Xu

  54-61

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• A Review of the Research on Supply Chain Relationships and Corporate Finance

  Zhifeng Chen

  62-68

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• Generative AI-Driven Personalized Advertising: Automated Creative Generation and Effectiveness Evaluation

  Xuan Su

  69-75

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• Research on the Catalytic Role of Technology Services in the Digital Transformation of Small and Medium-Sized Enterprises

  Xiaojun Min, Yuhong Li

  76-86

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• Research on Integrated Circuit Talent Stability Construction Based on Turnover Attribution in High-Precision, Specialized, and Innovative Enterprises

  Mingjie Cheng, Ziying Chen, Xiayuan Huang, Zhixin Jian

  87-94

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• The Impact of the Rise of Internet Celebrity Cities on Hainan’s Cultural Tourism Industry

  Tianyi Feng

  95-103

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• Strategies and Practices of Enterprise Human Resource Management in the Era of Big Data

  Wei Gao

  104-109

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• Research on Tax Planning and Risk Prevention Paths for Multinational Enterprises under the Stricter International Tax Policy Environment

  Jinge Zhang

  110-118

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• The Influence of Private Consumers’ Perceived Value on Sticky Behavior in the Digital Age

  Ruiying Zhu

  119-125

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• Research on the Impact of Digital Trade Rule Depth on China’s Digital Services Trade

  Hua Xu, Quan Liu, Yuan Wang, Xin Chen

  126-131

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• Rural Revitalization and the Transformation of Xinhui Chenpi Industry: A Case Study of Policy Implementation and Development Pathways

  Yuxin Yang

  132-141

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• Market-Winning Strategies for Localized Autosamplers Amidst Intense Competition

  Jing Ren

  142-148

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• The Impact of Female Executives on the Digital Transformation of Enterprises: An Empirical Study Based on Listed Companies

  Meixi Zhang

  149-154

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• Managing Brand Image in the Digital Era: A Strategic Analysis of Dove’s Advertising Controversy and Recovery Strategy

  Suwen Xuan

  155-161

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• Research on the Application of Cash Flow Forecasting Models in Enterprise Investment and Financing Decisions

  Chenxu Wang

  162-168

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• A Study on the Risks Associated with On-Balance Sheet Recognition of Data Resources

  Xia Xiao

  169-176

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• Research on the Impact of International Capital Flows on the Financial Stability of Emerging Economies

  Shenghua Feng

  177-183

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• Traffic Forecast and Business Operation Optimization Strategy of Smart Tourist Attractions Driven by Big Data

  Aihan Cao

  184-190

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• An Exploration of Performance Appraisal in Human Resource Management of Public Institutions

  Famai Ma

  191-195

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• Research on the Influence of Enterprise Digital Transformation on Accounting Information Quality and Countermeasures

  Yulu Han

  196-201

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• Impact of the Digital Economy on the Performance of China’s Petroleum Enterprises

  Mengqi Wang, Ziyang Liu

  202-209

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• Research on the Application of Blockchain in Supply Chain Finance in Hainan

  Tianhao Dong

  210-218

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• Research on the Evaluation of the Ecological Niche of the Elderly Care Industry Based on the Theory of Situation

  Fan Yin, Jing Gu, Ming Liu, Yadong Li, Tingting Zhao, Chunxia Zhao

  219-236

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• Research on the Perception and Demand of the Integration of Agriculture, Culture, and Tourism in Farm Stays Based on Tourist Reviews: A Case Study of Chongqing City

  Yaqin Dai, Min Kang, Meihong Yang

  237-248

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• The Belt and Road from a Global Perspective

  Zeju Zhao

  249-258

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• China’s Responses and Strategies in Participating in International Digital Trade Rules Negotiations

  Jingfan Zhu, Sujie Wei

  259-264

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