Study on the Strategies of the E-commerce Implementation in Binchuan Grape Industry of China——Based on SWOT Quantitative Analysis Method

Abstract

This study takes Binchuan County grape industry as the research point, on the basis of SWOT analysis in e-commerce grape industry resources in Binchuan County, combined with AHP quantitative analysis method, used Delphi method gives the factors weights and scores from the experts. And used the four-dimensional strategic center coordinates location of gravity, determine the strategy orientation angle. Come to conclusion that the strategies of implementation e-commerce of grape industry in Binchuan County should be opportunity type, and then put forward strategic suggestions.