Business Model Analysis of Shunxiang Hazelnut Planting Cooperative Using the Business Model Canvas

Jing Li; Chunying Wang

doi:10.26689/pbes.v6i4.5267

Jing Li Department of Economic Management Jilin Agricultural Science and Technology University，Jilin 132101，Jilin Province，China
Chunying Wang Department of Economic Management，Jilin Agricultural Science and Technology University，Jilin 132101，Jilin Province，China

DOI: https://doi.org/10.26689/pbes.v6i4.5267

Keywords: Business model, Business model canvas, Shunxiang Hazelnut Planting Cooperative

Abstract

Agricultural cooperatives serve as typical entities within the agricultural sector of China and encounter common representative challenges during their growth. This study employs the business model canvas theory to analyze the profit and business models of the Shunxiang Hazelnut Planting Cooperative while clarifying its ongoing developmental hurdles. By addressing pivotal concerns the paper puts forth branding suggestions and outlines future developmental directions.

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