Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment: Taking the Female Community Platform “Little Red Book” as an Example

Mi Liu; Jia Yu; Yan Li; Jun Zheng

doi:10.26689/pbes.v7i4.8154

Mi Liu Department of Business Management of Shanghai Information Technology College, Shanghai 20033, China
Jia Yu School of Information Science and Technology, Shanghai Shanda University, Shanghai 20033, China
Yan Li School of Information Science and Technology, Shanghai Shanda University, Shanghai 20033, China
Jun Zheng School of Information Science and Technology, Shanghai Shanda University, Shanghai 20033, China

DOI: https://doi.org/10.26689/pbes.v7i4.8154

Keywords: Mobile social e-commerce, Little Red Book, Female community platform, AI, User experience, UGC

Abstract

This article takes the female community platform “Little Red Book” as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence (AI) empowerment. Firstly, the relevant concepts were defined, and then the unique attributes of mobile community e-commerce were analyzed. As a typical representative of mobile community e-commerce, Little Red Book introduces the background and characteristics of its platform, analyzes its mobile community operation mode, and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology, to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.

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