Re-understanding Personal and Organizational Mission with Netflix Cultural Manual

Yanyan  Xu

doi:10.26689/erd.v3i1.2618

Yanyan Xu Teaching Quality Evaluation Center of Xi’an Eurasian University, Xi’an 710065, Shaanxi Province, China

DOI: https://doi.org/10.26689/erd.v3i1.2618

Keywords: Netflix cultural manual, Corporate culture, Organizational mission, Personal mission

Abstract

Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.

References

McCord P, 2018, Naifei Culture Manual. Zhejiang Education Press, Hangzhou, 17.

Naifei’s Eight Principles of Corporate Culture. Management Abstracts, (128).