At present, transportation construction plays a certain promoting and driving role in the economic and social development of our country. At the same time, because of the accelerated pace of transportation construction, the traffic network structure of each region of China has gradually been optimized and perfected. This not only significantly improves people’s quality of life and living conditions, but also provides many conveniences for the transportation of goods. However, in the current process of highway construction and development in China, there is still a certain degree of danger, which will also significantly increase the probability of road safety problems occurring. Therefore, it is necessary to apply intelligent transportation technology to effectively enhance the safety of road use. As a result, this study provides a detailed analysis of the overview of intelligent transportation technology, the advantages of the application of intelligent transportation technology in traffic safety management, as well as an in-depth discussion of the role and application of intelligent transportation technology in traffic safety management.