In the new era, university education management should be oriented toward the cultivation of innovative talents and the construction of a comprehensive education system. It should develop capable and qualified higher-level talents in response to the social demand for talent application, thereby enhancing the overall educational competitiveness of universities and driving deep reforms in educational activities. However, in current educational practice, efficient educational management often focuses on curriculum development and cultural education, with insufficient attention paid to the development of students’ comprehensive literacy. The talent cultivation and education programs are not yet perfect. This article explores the current situation of university education management activities under the new situation and considers practical methods for innovating university education management mechanisms.