Thematic Tour Interactive Experience Platform Empowered by Dynamic Path Planning and Augmented Reality: An Empirical Study on Enhancing Visitor Engagement and Cultural Identity

Li Shen, Yueying Huang, Jinxin Wang, Xiaowen Ye

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¹ Zhejiang Movie Space Cultural and Creative Co., Ltd., Hangzhou 310000, Zhejiang, China,

² Shanghai PGVerse Information Technology Co., Ltd., Shanghai 200000, China,

JERA 2025 , 9(6), 427–434; https://doi.org/10.26689/jera.v9i6.13195

© 2025 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )

Abstract

This study focuses on the application of dynamic route planning and augmented reality (AR) technology within interactive theme trail platforms. Taking the “Dongpo Travelogue” digital guide mini-program as a case study, it employs empirical analysis to explore its impact on enhancing visitor engagement and cultural identification. Employing a combined quantitative and qualitative methodology, the study analyses the platform’s functional implementation in route planning, cultural narration, interactive games, and their impact on visitor experience. Findings indicate that the integration of dynamic route planning and AR technology significantly enhances visitor engagement and cultural identity, offering novel insights for the digital transformation of the cultural tourism industry.

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