Research on the Promotion of Chinese Culture in the Context of Mobile Learning: A Case Study of Entertainment-Based Chinese Learning and Cultural Exchange Apps

Bo Ding, Meilan Liu

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¹ China Jiliang University, Hangzhou 310018, Zhejiang Province, China,

ssr 2025 , 7(1), 163–168; https://doi.org/10.26689/ssr.v7i1.9286

Abstract

With the popularity of mobile devices and the rapid development of the internet, mobile learning has become a new mode of learning. This paper takes entertainment-based Chinese learning and cultural exchange apps as examples to explore how digital media can promote the spread of Chinese culture in the context of mobile learning. Mobile learning has distinct characteristics so there are challenges when learning Chinese. Based on this, this paper proposes a Chinese culture digital dissemination plan that integrates design concepts and features. The paper aims to provide new ideas and methods for the inheritance, development, and global communication of Chinese culture.

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