ARTICLE
Volume 8,Issue 8
23 January 2025
An Analysis of the International Communication Path of Chengdu’s City Image from the Perspective of Transcultural Communication
Yu Yan
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1
China Jiliang University, Hangzhou 310018, Zhejiang Province, China,
ssr 2025 , 7(1), 169–174;
https://doi.org/10.26689/ssr.v7i1.9330
Abstract
Chengdu’s “cozy (Ba shi) life” has gone abroad and has become a phenomenal event in international communication in recent years. This paper, guided by transcultural communication theory, conducts a study of Chengdu’s city image, exploring its international communication path from three dimensions: communicative subjects, communicative symbols, and narrative strategies. The findings of this research aim to provide new strategies for city international communication and offer insights for promoting China’s image and Chinese culture globally.
References
Yuan ZY, 2023, Analysis of the International Communication Path of Sanxingdui from the Perspective of Cultural Communication. International Communication, 2023(10): 54–56.
Xue WT, 2023, Mechanism and Path of Audio-visual Communication of Large-scale International Sports Events to Empower the Construction of Host City Image: Taking the Chengdu Universiade as an example. Contemporary Television, 11(13): 4–9.
Wu ST, 2020, Research on the International Communication of Chengdu’s City Image from the Perspective of “the Others” — Taking the YouTube Platform’s “Foreign Internet Celebrities” Videos in China as the Research Object, thesis, Sichuan Academy of Social Sciences.
Liu Z, Zhao YZ, 2021, Research on the Social Impact of Emotional Communication. Editor’s Friend, 2021(10): 49–55
Dai P, 2023, Practical Dilemma and Effectiveness Improvement of Urban International Communication: A Case Study of Chengdu Universiade. International Communication, 2023(11): 56–58.
Fan YG, 2022, From Firm Cultural Confidence to Civilizational Confidence: The Mission and Responsibility of China’s Cultural Development in the New Era. Shandong Social Sciences, 2022(6): 36–54.
Bai JY, 2020, Research on the Factors Affecting the Communication Effect of Chengdu’s International Image on Twitter, thesis, University of Electronic Science and Technology of China.
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