Research objectives: China attaches great importance to carrying forward, developing, and innovating the excellent traditional Chinese culture. This is to inherit and carry forward the excellent traditional Chinese culture that is important. Traditional Chinese medicine exercise therapy is an important part of traditional Chinese medicine that should also be preserved. However, under the diversified impact of modern society, its cultural identity is lacking and the inheritance predicament is difficult. Therefore, this paper explores the inheritance crisis of traditional Chinese sports therapy from the perspective of cultural identity. Research methods: Literature, interviews, and logical analysis are performed. Results and analysis: There are some problems in the process of inheriting traditional exercise therapy, such as a fuzzy sense of identity, anxiety about inheriting identity, and over-commercialization. Suggestion: The inheritance of TCM traditional exercise therapy needs the concerted efforts of all sectors of society, strengthening the construction of teaching staff, coordinating the relationship between inheritance and modern education, multi-directional, multi-angle, and multi-level publicity, and telling the story of TCM traditional exercise therapy well.