City Image Analysis of Food in Guangzhou – Taking Yamaha Fish Stall as an Example

Zihua Zhan; Runting  Li

doi:10.26689/pbes.v4i6.2864

Zihua Zhan School of Communication and Media, Guangzhou Huashang College, Guangzhou 511300, Guangdong Province, China
Runting Li School of Communication and Media, Guangzhou Huashang College, Guangzhou 511300, Guangdong Province, China

DOI: https://doi.org/10.26689/pbes.v4i6.2864

Keywords: Food in Guangzhou, City image, Yamaha Fish Stall

Abstract

In the representation system of city image, food has become a huge influence in the process of city image construction. In the construction of “food as the sky” as the city image of Guangzhou, it includes three forms: prototype image, conceptual image, and symbol image. There are several differences in the three forms, and the myth of “eating in Guangzhou” is constructed in the specific visual practice.

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