Articles

• The Role of Big Data Analysis in Digital Currency Systems

  Zhengkun Xiu

  1-5

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• Research on the Financial Performance Evaluation of Machinery Manufacturing Enterprises Based on the Entropy Value Method

  Zhufeng Bai

  6-12

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• The Impact of Digital Inclusive Finance on the Rural Economy in Anhui Province

  Mingyue Pu, Mohd Shukri Ab Yajid, Ali Khatibi, Jacquline Tham

  13-21

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• Research on the Optimization of Human Resources Allocation in Public Hospitals Under the New Medical Reform

  Jingjing Wu

  22-27

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• Research on Risk Management in the Decision-Making Stage of a Project Based on DPSIR

  Yujie Zhang

  28-37

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• Legal Risks and Preventive Measures in Trademark Infringement of Co-Branded Products

  Cheng Xu, Zhaohua Huang, Zhiqing Liu, Xiaoke Wu

  38-43

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• Examining the Relationship Between Corporate Social Responsibility Performance and Stock Price Crash Risk

  Dan Zhang, Xinran Zeng

  44-49

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• The Role of Rural Revitalization Investment Funds in Advancing Common Prosperity: Mechanisms, Challenges, and Strategies

  Ruihuan Wang

  50-54

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• A Review of Content Marketing’s Influence on Consumers’ Purchase Intention in Live-streaming E-commerce

  Yuan Wang

  55-59

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• AI-Driven Forecasting in Management Accounting: Model Construction and Implementation for Strategic Decision Support

  Lianhong Ye

  60-66

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• Countermeasures for Chinese Foreign Trade Enterprises Amid the “Full Custody Wave” in Cross-Border E-Commerce

  Yingjie Dou

  67-73

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• Enhancing Customer Loyalty in Jewelry Enterprises: An Analysis Based on the ABC Attitude Model

  Huixia Ma

  74-80

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• The Impact of the Carbon Sink Market on the Sustainable Development of the Forestry Economy

  Ruoxu Wang

  81-86

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• Factors Influencing Merchants’ Willingness to Participate in E-commerce Marketing in Digital Africa: A Case Study of Lagos, Nigeria

  Houakazolo Ketivi Lornede, Ranran Zheng

  87-104

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• Optimizing Human Capital for ESG Success: A Social Cognitive Theory Perspective on Multinational Corporations in China

  Lu Xu, Yunhai Dai

  105-110

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• Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks

  Di Zhou

  111-118

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• The Practical Logic and Optimization Path of Rural Human Settlement Environment Governance in Jiangsu Region of China from the Perspective of Cultural and Tourism Integration

  Zhong Wei, Jingyi Zhao, Yongshuai Zhang, Yun Sun

  119-126

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• Board Diversity and Firm Performance: An Analysis Based on ROA and ROE of Singapore Exchange Listed Firms

  Yilin Cheng, Junshu Shen, Huiping Zhang

  127-138

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