With the advancement of society and technology, new-quality productive forces have emerged as a significant driver of socioeconomic development, injecting fresh momentum into the transformation of traditional industries. This article examines how new-quality productive forces can empower the transformation of university financial management. By analyzing their practical significance in this context and addressing existing challenges in current university financial management practices, it proposes actionable recommendations. The aim is to fully demonstrate the role of new-quality productive forces in transforming traditional industries and to offer insights for enhancing the quality of university financial management.