Chinese language and literature is an essential subject in colleges as it shoulders an important responsibility in maintaining quality education and imparting elements of humanities to students. The approach of aesthetic education in this discipline is not only the actual demand for quality education in colleges and universities and the all-round development of students in the new era, but also an important way to cultivate the attributes of the discipline itself and students’ ability of aesthetic taste. It is the treasure of China’s traditional culture and plays an important carrier as well as role in inheriting excellent culture. Using the approach of aesthetic education in the teaching of Chinese language and literature is the focus of educators. Therefore, this article analyzes the strategies of implementing aesthetic education in the teaching of Chinese language and literature and provides a reference basis for the implementation of aesthetic education in this discipline.