ARTICLE
14 October 2021
Re-understanding Personal and Organizational Mission with Netflix Cultural Manual
Yanyan Xu
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1 Teaching Quality Evaluation Center of Xi’an Eurasian University, Xi’an 710065, Shaanxi Province, China,
erd 2021 , 3(1), 34–37; https://doi.org/10.26689/erd.v3i1.2618
© 2021 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.

References
McCord P, 2018, Naifei Culture Manual. Zhejiang Education Press, Hangzhou, 17.
Naifei’s Eight Principles of Corporate Culture. Management Abstracts, (128).
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