ARTICLE
Volume 8,Issue 7
26 November 2024
Research on Innovative Teaching Reform of College Art Design Curriculum - Take Brand Planning Course as an Example
Si Li ,
Guoyan Zhong ,
Xiaoqi Yang
Show Less
1
Guangzhou College of Commerce, Guangzhou 511363, China,
erd 2024 , 6(11), 247–252;
https://doi.org/10.26689/erd.v6i11.8925
© 2024 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract
To solve the problems faced in the course of Brand Planning, a new educational concept that integrates the traditional Chinese culture, self-confidence, professional ethics and social concern can be put forward. This paper emphasizes the combination of basic theory and the application of the latest technology while covering multiple pieces of knowledge across fields. In addition, it also focuses on comprehensive training to cultivate students’ basic skills, innovative thinking abilities and practical operation ability. The educational approach aims to enhance students’ sense of social responsibility and effectively translate their learning results into practical actions. Through this series of changes to promote the development direction of the curriculum innovation research of art design in colleges and universities.
References
Kong R, 2024, Research on the Innovation and Entrepreneurship Education Reform Model of Art Design R&D Courses in Universities. Modern Commerce and Trade Industry, 2024(8): 239–240.
Liu R, Huo K, 2023, Research on the Reform of Innovation and Entrepreneurship Education in Art and Design Majors Based on Goal and Achievement Orientation. Theoretical Research and Practice of Innovation and Entrepreneurship, 2023(8): 68–71.
Jia J, Zhao R, Zhu Z, et al., 2021, Construction of an Innovation and Entrepreneurship Education Ecosystem in Colleges and Universities: A Multi-Case Study Based on Universities in the United States, the United Kingdom, and Japan. Management Case Studies and Comments, 2021(3): 309–324.
Jiang F, Guo M, 2023, Theoretical Logic, Practical Dilemma and Countermeasures of the “Four-Chain” Integrated Development of Innovation and Entrepreneurship Education in Colleges and Universities. University Education Science, 2023(9): 77–84.
Jiang J, Yang X, 2021, Research on the Innovation Path of Art and Design Education in Universities in China in the New Era: From the Perspective of Cultural and Creative Design Education of Shenzhen University. Journal of Nanjing Academy of Arts (Art and Design), 2021(7): 176–177.
Kong R, 2022, Research on Service Design-Oriented Teaching Model of Art Design Courses. Daguan, 2022(5): 115–117.
He J, 2021, Research on the Teaching Reform of Ideological and Political Education in the Course of “Marketing Planning”. Marketing, 2021(Z2): 142–144.
Wang Z, 2021, Teaching Innovation of Integrated Competition and Teaching in Advertising Planning Courses Under the OBE Concept. Communication and Copyright, 2021(7): 110–112.
Wang F, 2020, Discussion on Task-Driven Teaching Method: Based on Its Application in the Course “Advertising Creativity and Planning”. Literary Education (Middle), 2020(8): 134–135.
Xiao J, 2019, Research on the Reform of Teaching Methods and Assessment Models of Advertising Planning and Creativity Courses. Journal of Chengdu University of Technology (Social Science Edition), 17(1): 85–89.
Liu X, 2021, Research and Practice of Ideological and Political Construction in Curriculum: Taking Advertising Planning and Creativity as an Example. Sound Screen World, 2021(S1): 53–55.
Xie Y, 2021, Teaching Reform and Innovation of “Advertising Planning” Course Under the Background of New Liberal Arts Construction. News World, 2021(11): 68–71.
Yang X, 2022, Exploration and Practice of the “Six-Double” Model of Ideological and Political Construction in Vocational Education Courses. Journal of Shenzhen Polytechnic, 21(2): 28–33.
Xia L, 2021, Research on Ideological and Political Education Strategies for Art and Design Majors in Local Universities. China Packaging, 2021(6): 65–67.
Cui M, 2020, Build a New Classroom and Interact to Generate New Knowledge: Taking the Course “Brand Planning and Management” as an Example. Marketing, 2020(35): 81–82.
Share
Back to top
Bio-Byword Scientific Publishing Pty. Ltd.
We are committed to supporting the scientific community by publishing impactful research and fostering effective communication among scientists. We continuously seek ways to accelerate scientific progress while upholding transparency and open dialogue. Our goal is to make knowledge freely and barrier‑free accessible to all.
Contact us: info@bbwpublisher.com
Level 10, 50 Clarence Street Sydney, NSW 2000 Australia