With the proposal of the fundamental task of “cultivating morality and cultivating people”, ideological and political education in colleges and universities has ushered in a new wave of reform. In this context, ways to promote the continuous improvement of the ideological and political level of college students and cultivate their cultural literacy have become one of the teaching problems of colleges, universities, and teachers. In this regard, this article briefly analyzes the connotation of ideological and political teaching of network marketing, hoping to provide readers with some valuable reference.