In the image-reading era, people’s reading patterns have changed significantly. Traditional classic reading has been largely replaced by enjoyable shallow reading and literary adaptations in film and television. In the teaching process of English literature courses in colleges and universities, it is crucial to guide students to avoid falling into “image fetishism” and return to text-based reading. Teachers should not only strengthen text reading in class to cultivate students’ interest in literary reading but also combine the development of the image-reading era, use multimedia means, and integrate interdisciplinary knowledge to comprehensively improve students’ literary appreciation ability and humanistic qualities. This article analyzes and explores the teaching strategies of English literature in college English teaching in the image-reading era.