In recent years, with the high-quality development of the social economy and the continuous emergence of new-quality productive forces, higher requirements have been put forward for the teaching of frontend programming courses in universities. As a core field connecting users and digital technology, the teaching reform of frontend programming not only involves the imparting of technical skills but also focuses on enhancing students’ comprehensive literacy. Therefore, universities should assume their due educational responsibilities, transform their educational concepts, and promote the teaching reform of frontend programming courses to comprehensively improve the effectiveness of curriculum education, form a good ecology of collaborative education, and thus cultivate high-quality talents that meet the development needs of new-quality productive forces. In this regard, this paper first elaborates on the significance of the teaching reform of frontend programming courses in universities based on the cultivation of new-quality talents, and then proposes a series of effective teaching reform strategies, aiming to provide certain references for relevant researchers.